The BEN-NO-MO Defined

The innovative BEN-NO-MO – slang for referring to “bending no more” – eliminates exactly what its namesake suggests: The uncomfortable routine of bending down to extract food and beverage items from containers such as coolers. The adjustable stand, in all its lightweight-yet-formidably tough glory, is poised to change the way tailgaters find what they’re looking for during the big game…and in so doing is reinventing what it means to be a hardcore tailgater. Whether it’s a strained back from constantly trying to reach the bottom of a cooler or even toolbox, or the inconvenience of doing without a stand for placing a fishing tackle box, “bending no more” is significantly changing the rules of the game.
​
Back hurting from having to constantly bend over into a cooler? Perhaps the most efficient way to define the BEN-NO-MO is “an ingenious way to bring a cooler to you.” Then, the question becomes…how do we define “all-American”? The BEN-NO-MO answers that, as well, as being a 100-percent U.S.-made product backed by a family out of South Carolina. How’s that for putting a definitive spin on patriotism?

Intuitively simple to assemble and adjust to any size cooler with just four simple clicks, the BEN-NO-MO goes above and beyond the definition of “utilitarian” by also proving to be the perfect companion for outdoor enthusiasts – quick and easy access to fishing tackle boxes, hunting equipment storage devices and more is just a reach away. If camping with family and friends indeed defines the all-American woodsman experience, the BEN-NO-MO is the ideal supporter of this lifestyle, fulfilling the promise of strain and extreme reach-free fun.

Visualize this: The weather is sweltering, the sun is beating down upon the bronzing, bikini-clad bodies and the beach scene is abuzz with an energy nearly akin to a swanky Las Vegas nightclub. Summer and the beach — across almost all countries of the world – go together like (pick your cliché: Milk-and-cookies, peanut butter-and-jelly, bread and butter)…and with enjoying the surf and sand comes bringing those sandwiches and cold drinks along for the experience. However, is there anything worse than fumbling about with a picnic basket or other contraption that has poured copious amounts of coarse sand onto our food and beverages?

The BEN-NO-MO addresses this concern as well, proving to be the ultimate protector of our beloved lunch at the shore… a few simple twists and food and drink are protected from the rigors of the anything-but-smooth beach environment.

No matter how one defines the BEN-NO-MO, one thing is certain: There’s absolutely no wrong way to use this trend-setting product, poised to take the tailgating and outdoor sporting accessories market to a dynamic new plateau.