The innovative BEN-NO-MO – slang for referring to “bending no more” – eliminates exactly what its namesake suggests: The uncomfortable routine of bending down to extract food and beverage items from containers such as coolers. The adjustable stand, in all its lightweight-yet-formidably tough glory, is poised to change the way tailgaters find what they’re looking for during the big game…and in so doing is reinventing what it means to be a hardcore tailgater. Whether it’s a strained back from constantly trying to reach the bottom of a cooler or even toolbox, or the inconvenience of doing without a stand for placing a fishing tackle box, “bending no more” is significantly changing the rules of the game.
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Back hurting from having to constantly bend over into a cooler? Perhaps the most efficient way to define the BEN-NO-MO is “an ingenious way to bring a cooler to you.” Then, the question becomes…how do we define “all-American”? The BEN-NO-MO answers that, as well, as being a 100-percent U.S.-made product backed by a family out of South Carolina. How’s that for putting a definitive spin on patriotism?

Intuitively simple to assemble and adjust to any size cooler with just four simple clicks, the BEN-NO-MO goes above and beyond the definition of “utilitarian” by also proving to be the perfect companion for outdoor enthusiasts – quick and easy access to fishing tackle boxes, hunting equipment storage devices and more is just a reach away. If camping with family and friends indeed defines the all-American woodsman experience, the BEN-NO-MO is the ideal supporter of this lifestyle, fulfilling the promise of strain and extreme reach-free fun.

Visualize this: The weather is sweltering, the sun is beating down upon the bronzing, bikini-clad bodies and the beach scene is abuzz with an energy nearly akin to a swanky Las Vegas nightclub. Summer and the beach — across almost all countries of the world – go together like (pick your cliché: Milk-and-cookies, peanut butter-and-jelly, bread and butter)…and with enjoying the surf and sand comes bringing those sandwiches and cold drinks along for the experience. However, is there anything worse than fumbling about with a picnic basket or other contraption that has poured copious amounts of coarse sand onto our food and beverages?

The BEN-NO-MO addresses this concern as well, proving to be the ultimate protector of our beloved lunch at the shore… a few simple twists and food and drink are protected from the rigors of the anything-but-smooth beach environment.

No matter how one defines the BEN-NO-MO, one thing is certain: There’s absolutely no wrong way to use this trend-setting product, poised to take the tailgating and outdoor sporting accessories market to a dynamic new plateau.

FLORENCE, S.C., Oct. 7, 2015 /PRNewswire/ — The brainchild of business partners Larry Lyerly, Jimmy Gregg, and Chad Lyerly; the BEN-NO-MO adjustable and collapsible stand for coolers, toolboxes and more has been launched amidst a flurry of anticipation. Poised to change the sporting events tailgating accessories market, this industrial-strength lightweight stand holds up to 300 pounds and boasts ergonomically-friendly, easy-to-use characteristics, all of which combine to eliminate the strained back associated with bending into a cooler. Beyond tailgating applications, BEN-NO-MO representatives state the unique product can be used for a myriad of outdoor activities including barbecues, hunting and fishing, holding potted plants, holding toolboxes and camping trips.

“The BEN-NO-MO is the perfect prescription for the aching, sore back ever tailgater experiences when constantly bending over to take drinks out of their cooler – or when DIY types reach for tools in their toolbox and fishing enthusiasts take lures out of their tackle box,” states Jimmy Gregg.  Chad Lyerly adds, “Our innovative product, poised to change the tailgating accessories market, is easily adjusted to suit individual needs and features a lightweight aluminum design, simple setup and breakdown process, generous 300-pound weight capacity and availability in striking black or silver finishes. This is the consummate solution in a marketplace demanding an adjustable and collapsible cooler stand.”

Among its plethora of advantages, the BEN-NO-MO holds popular storage solutions such as your favorite make and size cooler, tabletop grills, tackle boxes, tool boxes, and even as the ideal trash receptacle in a pinch.

“In 2012, my business partners and I studied and analyzed the burgeoning sports tailgating market and instantly recognized the need for an adjustable and collapsible cooler stand,” adds BEN-NO-MO co-owner Larry Lyerly. “It wasn’t until we were fully immersed in bringing the BEN-NO-MO concept to fruition that we became aware of something extraordinary…it was clear this innovative product was capable of doing so much more than just raising coolers to waist height. Indeed, in addition to being the perfect companion for outdoor indulgences such as barbecuing, hunting and fishing, camping and more, the BEN-NO-MO makes the perfect stand for potted plants while proving to be the ideal toolbox holder in the garage or elsewhere.”

The BEN-NO-MO can also be used to eliminate the need for endlessly searching a cooler for steaks, burgers, hot dogs and other chilled, ready-to-grill foods from a hunched-over position.

Black or silver finished variants of the intuitive BEN-NO-MO can be ordered through the company’s website, located at ben-no-mo.com. For more information call 843-229-6216 or 843-319-5128.  You may also request additional information by emailing us at Sales@Ben-No-Mo.com.